MAPIC Italy 2017 – Mall of Switzerland

Lodestar has been working with FREO on the Mall of Switzerland project supporting international PR, communication and business development. It is an exciting project which is due to open in central Switzerland close to the city of Lucerne, and is set to revitalise and enhance the shopping centre experience in Switzerland.

On 16 and 17 May representatives from Mall of Switzerland and Lodestar attended Mapic Italy in Milan. Lodestar, developed a pre-promotion campaign through mailings and social media and facilitated 16 meetings with both press and retailers across the two days. These meetings were useful both in terms of adding to the already impressive tenant mix which includes H&M, Mango, Guess, Adidas, and Marc O’Polo, and in gaining valuable press coverage.

Nikolas Löhr, Director of Retail Marketing and Bernd Hofer, Managing Director, Switzerland, were interviewed by Il Quotidiano Immobiliare (The Italian Real Estate daily) and discussed the evolution of the project from its initial design phase to construction, which is currently underway. The opening date is set for 8 November 2017. Lodestar will continue to work with them right up until the launch, next stop SIEC, Paris!