Lodestar

Lodestar

Strategic marketing
and communication

‘‘Lodestar have made a significant difference in improving our planning and delivery of our marketing strategy. They have brought real results in our endeavours to enter new markets and industries.’’
Mike O’Mahony, Divisional Director, ISG Plc

Taking a strategic approach ensures that your marketing, business development and communication activities are based on sound research in order to deliver results for your business.

Our marketing consultants work with your organisation to help you develop a marketing strategy and plan that aligns with your business plan. Once you have a strategy and plan in place, we help you make your marketing activities happen. Whether they are conferences and events, focus groups and surveys or direct mail campaigns and adverts, your Lodestar consultants will guide and advise you in the right choice of marketing activity for your target audience.

We provide:

  • Business planning
  • Marketing strategy
  • Market research programmes – online, focus groups, 1-2-1s
  • Market position research and analysis
  • Communication strategy and planning
  • Communication audits
  • Branding development and strategy
  • Events management
  • Sponsorship programmes

Key Lodestar clients include:

GRI Courses

The internationally recognised certified training programme, developed by the Global Reporting Initiative (GRI), is now available in the UK and Northern Ireland through Lodestar. The course provides the opportunity to cultivate skills and knowledge on sustainability reporting, using presentations and interactive learning with UK case studies throughout. It has been developed specifically to help report makers use the international GRI framework to produce a best practice sustainability report. Learn more, or book your training now.

Next Course23 February 2012, 1 Queen Anne's Gate, SW1H 9BT

From the blog

Defra calls emergency drought summit

The Department for Environment, Food and Rural Affairs has arranged a crisis summit to deal with the worst drought in Britain since 1976 and the Environment Agency say they are "planning for the worst."

Posted 16.02.2012 Read More

Lodestar. n. A guiding light or principle, a reference point

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