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There's more to PR than media relations
29th Jan 2009
How many times do you hear the word PR loosely used to cover columns and inches in press articles and nothing more?
PR is so much more than this. It literally stands for the words public relations and can be applied to any marketing activity that raises the profile of the organisation with its current and potential clients or members.
In a miserable market where we are surrounded by only doom and gloom, most publications and press are only looking to fuel the fire with bad news and this is the last thing you want. Never believe the old mantra that any PR is good PR!
The key skill in using public relations to maximum competitive advantage is to think strategically about raising the profile of your organisation so that it leads to new business opportunities. This activity could be any combination of speaker platforms, networking opportunities, expert columns, blogs, forums, affiliations, events and seminars and in this market, international press coverage in a more positive environment.
Lodestar has worked with many clients in various fields to help develop a detailed plan, schedule and, budgets so that PR plans become an integral part of marketing, and ultimately, business strategy. In this way, ROI is easier to track, clients (and potential clients) hear one clear coherent message across all communications, strengthening brand, growing business development opportunities, and helping FDs sleep better at night!
For more information on PR strategy and planning, please contact Rebecca Walsh on 020 7344 1891
