Lodestar

Lodestar

Strategic marketing
and communication

"I have worked with Lodestar for over 4 years on projects around Scotland, particularly Edinburgh. My team and I have been impressed with their ability to see the wider context and understand complex issues between public and private sectors."
Jonathan Guthrie, SDP Director,
City of Edinburgh Council

Working closely with the City’s Director of Economic Development, Lodestar developed stakeholder consultation work for the “String of Pearls” regeneration programme which aimed to review and develop the 10 blocks which span the length of Princes Street.

This work involved communication with a complex group of stakeholders who each had a vested interest and their own particular concerns for the City, its heritage and its future. This required diplomacy and careful management as well as openness and transparency, giving each group or individual the opportunity to comment or take part.

We then went on to conduct market research for investor/development opportunities for a single block which formed a high profile development within the City’s World Heritage site.

For more information on this project or help with similar work, please contact Judith Powling on +44 (0) 20 7344 1897

Events

The internationally recognised certified training programme, developed by the Global Reporting Initiative (GRI), is now available in the UK and Northern Ireland through Lodestar. The course provides the opportunity to cultivate skills and knowledge on sustainability reporting, using presentations and interactive learning with UK case studies throughout. It has been developed specifically to help report makers use the international GRI framework to produce a best practice sustainability report. Learn more, or book your training now.

Next Course24 May 2012, 1 Queen Anne's Gate

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Lodestar. n. A guiding light or principle, a reference point

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